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NEXT APPEARANCE: Bart Hall Show (Long Beach) March 29th - April 2nd 2023 Booth #1220 ... bring your reels to the show to our booth to drop off. We also will have new tricked out reels for sale too.

Cal’s - Custom Built Reels is celebrating our 35th year in the fishing tackle industry. We would like to dedicate this milestone year to the late Ray Lemme “The Reelman”. We would also like to thank all our dedicated customers for their loyal support over the past 35 years.

There are lots of great fishing reels out there on the market… What we specialize in is this: “Making the reels perform the way that each fisherman wants their reels to work.” Special requests by our customers is what we specialize in. Call us and see if we have the capability to fulfill your request.

In addition to our Cal’s tan reel grease, we now offer a purple grease that works well for the anglers fishing in colder climates or light duty reels. We are proud to announce that at least 11 saltwater, freshwater and flyfishing reel manufacturers are currently using our grease in the manufacturing of their reels. 2 of those major manufacturers that use our grease for all of their reels are Accurate & Okuma.


Bart Hall Show (Long Beach) March 29th - April 2nd 2023

Let's Talk Hook-up... June 24th

Penn Reels

Cal's - Custom Built Reels is an Authorized Penn, Okuma, Accurate & Avet dealer for selling reels (please call us directly to inquire).